That’s a partnership between Casas Bahia - the most well-known retail brand in Brazil - and the main Brazilian soup opera.
We created a brand new media format, bringing entertainment and advertising together in a way that’s difficult to distinguish if the soap opera is inside the break or vice-versa.
+1M LIKES
The most liked photo in Brazilian’s retail History.
CW: Vini Noronha
AD: Thiago Lopes